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Planning - Magazine Cover

Planning - Poster

Evaluation

Existing Poster - One Missed Call

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One Missed Call

• The poster provides us with the film title, a tagline, the releases date and an image. The tagline gives you a hint or a clue to the genre of the film using words such as 'die'. Taglines are also memorable ad stick in your mind therefore making you more likely to see the film. Another advantage if a tagline is that they can be used in any promotion and marketing.
• The title is in a simple serif font and is coloured white, and is on a black background. Therefore acting as a contrast. It enhances the feeling of nothingness, along with the feeling of melancholy. The darkness can also bee seen as a black out suggesting that characters may become unconscious making them vulnerable which may lead to their death. Black also connotes evil immediately showing us the type of genre the film is.
• The central image is a disturbing image that at a first glance shocks the audience. However is we get a closer look we can see that the image of the face has been created by superimposing three faces together. The screaming mouths that represent the eyes and contrast with the smirking mouth of what appears to be the torture. The black inside the mouths once again connote the feeling of nothingness linkng to the black background.
• The image shows flesh which makes the poster more intimate and close yet is still mysterious. It creates an emotional attachment with the person which is hard to do if the image is of an object e.g a house.
• The red colour of the tagline connotes blood and danger, this colour is a typical code and convention (sign) of anything relating to the horror genre.
• The white writing at the very bottom of displays the producers and directors and people involved in creating the film. This writing however is in a small font as it it not seen to be a hugely important part in the advertising of the film. Although the writing is white on a black background there is not much focus on this part, this is a code and convention of film posters.
• The tagline 'what will it sound like when you die?' is a rhetorical question so makes the audience think. This may incline them to watch the film and find out the answer to this question.
• Poster gives us an idea of what the film may be about through the image of the phone and the title itself, 'One Missed Call'.
• The image is the main focus and is central to the poster.
• The eyes are then drawn to the title which is centre aligned but further down the page.
• Lighting on the image focuses on the face and fades away into black.
• There is also lighting on the hand and the phone suggesting its significance.
• It is a graphic image merged into a photo image to create eyes out of other faces . This give the feeling of unnatural beings.
• The yellow tinge to the flesh suggests illness and abnormality.
• 'January 4' is in red so as it stands out more than the other white writing, although still a small font so it does

Existing Poster - The Last House on The Left

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The Last House on the Left

• Dark which shows it is night.
• The house is in an isolated area surrounded by trees the light coming from behind the house shows a storm approaching which creates pathetic fallacy.
• The picture is in black and white to emphasise the title.
• There are no people in the poster unlike the others, therefore no flesh is shown this may be used to create a sense of enigma.
• The writing is red to connote blood.
• The bright red against the monotone background draws attention to the word 'house'. We associate the colour red with anger, blood and danger.
• The tagline has a theme of vengeance, retribution and vigilante. This is common in horror and thriller films.
• The tagline gives us an insight to the film setting and genre. It also shows us that the main drama consists of revenge.
• The image grabs the audience's attention through use of the image. Its suggests that the setting will involve the house yet does not give too much away about the plot line.
• In the other 3 posters that we have analysed the image is the main focus and fills most of the space on the poster, however this poster has the text as the main focus and the image is in the background.
• Because there is so much emphasis on the word 'house' it is almost replacing the need for an image of the house.
• The lighting on the image is very dull and is almost like a silhouette this is to take the emphasis away from the image and concentrate mainly on the title.

Existing Poster - Sorority Row

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Sorority Row

• In the image has 6 female character, they all have pale skin which represents illness or death.
• The composition of the characters is as it were a heap of corpses; this implies that the film may involve death and trauma.
• None of the girls in the image are smiling which suggests melancholy.
• The poster contains no obvious colour apart from the fire and the red underlining, emphasis on these colours connote danger and death.
• The tagline 'Sisters for life... and death'.
• Word play on the phrase sisters for life.
• The girls look young and healthy, yet it is clear through composition of the image that the film will involve death.
• The building in the background creates enigma as it is faded into black. However the flames surrounding it show that this is likely to be were most of the action takes place. We also associate flames with hell and death.
• The image of the girls is central and if therefore the main focus.
• The lighting on the girls faces is prominent. The light is bright white showing their angelic side yet they are in a dangerous situation.
• Sorority Row is a play on words as the word row has a double meaning. As well as it symbolising the sorority, it also symbolises death row.

Existing Poster - The Grudge

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The Grudge

• The title of the film is written in red writing and therefore connotes the image of blood and danger. It has also been placed close to the eye as if it applying pressure to it. This makes the eye seem wider and enhances the brightness of the white. It is clear that the title would have been placed all over that page and after much deliberation decided that this was the most affective place.
• The tagline is written in white to contrast against the black background to catch the attention of the audience. This also links with the whiteness of the eye. The colour white is usually used to symbolise purity and peace. This shows us that although the image is of a disturbed being, inside they are innocent and seeking sterility.
• The main image is of an eye staring at the audience through locks of black hair. The eye is very prominent against the dark background, you can also see the whites of their eyes which is a connotation of fear.
• The posters target audience is between the age 15 and above, particularly to young adults. This is clear as the disturbing image shows us that it is not suitable for children of a young age and the clear horror genre shows it is targeted at a older audience.
• The word grudge is a word linked to holding a vengeance. It therefore makes the title thematic which is typical of the horror genre.
• They use a well known actor, Sarah Michelle Gellar, as a unique selling point to target the audience.
• The attention to the poster is gained by using the shocking and disturbing image to grab the audiences attention. It is an affective image as it gives the audience a clear indication of what influences the horror with out giving anything away.
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Font Questionnaire

In the planning section of our blog concerning the poster you can see that we got to the stage of having complete the general layout and needing to go on and add more detail to it by choosing fonts, titles, images etc. Therefore we felt that we wanted to get the right font for our audience and so created a questionnaire to see which font people saw appropriate for our poster.

Font One





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Font Two
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Font Three
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Font Four
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We asked 45 people ''Which of the fonts below do you think is most appropriate for a horror genre film poster and magazine front cover?''

Here are our results.












As our results clearly show a preference for Font One, we have decided to use this font on our magazine front cover, our poster and in our trailer.

Where would our media product be displayed?

These are a few ideas we had for places we could display our poster:

• Bus stops
• Cinemas
• Billboards
• Movie rental places
• Music stores

We decided that these places are where our target audience is most likely to see the posters and so would be most effective.