Existing Poster - The Grudge

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The Grudge

• The title of the film is written in red writing and therefore connotes the image of blood and danger. It has also been placed close to the eye as if it applying pressure to it. This makes the eye seem wider and enhances the brightness of the white. It is clear that the title would have been placed all over that page and after much deliberation decided that this was the most affective place.
• The tagline is written in white to contrast against the black background to catch the attention of the audience. This also links with the whiteness of the eye. The colour white is usually used to symbolise purity and peace. This shows us that although the image is of a disturbed being, inside they are innocent and seeking sterility.
• The main image is of an eye staring at the audience through locks of black hair. The eye is very prominent against the dark background, you can also see the whites of their eyes which is a connotation of fear.
• The posters target audience is between the age 15 and above, particularly to young adults. This is clear as the disturbing image shows us that it is not suitable for children of a young age and the clear horror genre shows it is targeted at a older audience.
• The word grudge is a word linked to holding a vengeance. It therefore makes the title thematic which is typical of the horror genre.
• They use a well known actor, Sarah Michelle Gellar, as a unique selling point to target the audience.
• The attention to the poster is gained by using the shocking and disturbing image to grab the audiences attention. It is an affective image as it gives the audience a clear indication of what influences the horror with out giving anything away.
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